Ad industry turns your browsing into a 15 MB surveillance buffet; ad blocker trims it to a 980 KB snack

This French educational article argues that ad-blocking is a necessary reflex against a predatory online advertising ecosystem built on mass data collection. It details how platforms like Google and Facebook rely on tracking users' every click to serve targeted ads, often illegally under GDPR and through manipulative dark patterns. The article demonstrates concretely how ad-laden pages make 600+ requests and transfer ~15 MB versus 27 requests and 980 KB with an ad blocker, and frames the ad model as a key driver of the "enshittification" of the web.