Broken Ankle, Opiates, and an AI Epiphany: One Guru's Humbling Origin Story

The author recounts a personal transformation sparked by a hockey injury that forced her off work for three weeks. Returning, she realized AI was reshaping her field of product discovery and customer interviews. Rather than dismiss it, she leaned into curiosity, mapping how practitioners were using AI and identifying a gap: while many focused on AI-assisted synthesis, few addressed the quality of the interviews themselves. She pivoted her work toward helping teams conduct better customer interviews, recognizing that garbage in means garbage out, even with AI.