Cloudflare's four-pillar plan to make the web make sense for bots that have money

Cloudflare outlines its vision for an 'Agentic Internet' where AI agents interact with the web through open standards rather than scraping human-facing pages. The framework rests on four pillars: readable (Markdown for Agents, Kitesurf browser), discoverable (AI Search, Agent Engine Optimization), callable (WebMCP for direct tool exposure), and payable (x402 protocol for agent-to-merchant payments). Supporting protocols like Web Bot Auth and PACT handle agent identity. Cloudflare positions itself as a neutral infrastructure provider building on open standards anyone can implement, framing the choice as open internet vs. closed platform silos.